Luxury Apartments Madison WI | Prime Urban Properties

Urban Lifestyle.
Urban Properties.

We’re Prime. We’re Urban. Elevated living starts with exceptional space. Prime Urban Properties offers a wide range of property services, including luxury apartment homes and premier commercial spaces in some of Madison’s most desirable locations. Find your place, connect with your new community, and make it home.

Prime Urban Properties Proudly Supports 2026 Gather 2 Give Fundraiser

Prime Urban Properties is honored to support Community Living Alliance’s 2026 Gather 2 Give Fundraiser, an event dedicated to strengthening the fabric of our Madison community. Taking place on June 4, 2026, at the Goodman Community Center, this celebration brings neighbors, partners, and advocates together for an evening of music, connection, and meaningful impact. With performances by the Mark Croft Duo, a silent auction, a cork pull, food and drinks, and a 50/50 raffle, the event promises both fun and purpose.

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252 Dunning - Truly Sustainable Living!

We are excited to announce that our newest property, 252 Dunning, is bringing truly Sustainable living to Madison. This state-of-the-art building is designed to improve your lifestyle while minimizing your carbon footprint. 252 Dunning is certified to the highest standards, including Phius CORE and DOE Zero-Energy Ready Home. This beautiful and environmentally responsible property combines comfort and efficiency and offers multiple floor plans includes homes with private entrances or two-levels. Enjoy pristine indoor air quality, and year-round comfort with high performance insulation and triple-pane windows. With advanced ventilation, low-VOC materials, and resilient construction, your home is not only healthier but also prepared for extreme weather. Living at 252 Dunning helps you blend luxury and sustainability all in a home built for the future of our planet. Did we also mention that all utilities, including the Internet, are included in rent? Request a tour today!

252 Dunning

The Fitzgerald

Welcome to the Fitzgerald, destined to be known as The Fitz, or if you’re a literary lover, the F. Scott, or if you’re a lover of high-end apartment living, the newest, most beautiful, luxury apartment home in Madison, Wisconsin, located on fabulous Monona Drive with views of the lake, Olbrich Gardens, and just about everything you can imagine. With UW Credit Union and Ancora Cafe on the first floor, residents enjoy easy access to finance services and delicious treats, coffee, and a great menu for on-site breakfast and lunch (or use their drive-thru when you're in a hurry)!

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Fall in Love with Living - Welcome to Cariad!

The word "Cariad" means love, charity, or affection. Live at our newest westside location, and rediscover your love of home, comfort, and beauty. With upgraded top floor homes, high-end amenities, top-notch finishes, and creative floorplans and designs, your search is over! The fitness room and barre/yoga room are fully equipped and boast beautiful design and function. The business center and community room with kitchen plus gorgeous, comfortably furnished patio with amazing views must be experienced to fully appreciate. Residents also have convenient access to health and wellness resources on the first floor. Degree Wellness, opening soon, is an amazing hub of Wellness offering Cryotherapy, Infrared Sauna, Red Light Therapy, IV drips, Contrast Therapy, Compression Massage, Oxygen, ND+ and AntiAging, and Light Facial.

Urban Lifestyle. Urban Properties.

News and Special Offers

Prime Urban Properties Proudly Supports 2026 Gather 2 Give Fundraiser

252 Dunning - Truly Sustainable Living!

The Fitzgerald

Fall in Love with Living - Welcome to Cariad!

Urban Lifestyle.
Urban Properties.